About — (01) The Founder
A practice built from fifteen years inside the work.
Eagle Eye was founded after a long career leading creative teams inside enterprise organizations — and watching, again and again, where the friction actually lives.
Alexis D. Miasel
Founder — Eagle Eye Design Group
Alexis D. Miasel is a designer and art director with a career spanning automotive, hospitality, media, government, and manufacturing. She is the founder of Eagle Eye Design Group, where she works as a fractional creative lead connecting strategy to execution. She handles communications and brand for Houston Energy & Climate Week.
(ii) History
First in-house creative role at a global media network.
Lead designer for a Fortune 100 brand modernization program.
Director of Creative Operations across distributed studios.
Built an internal AI-enablement practice for a 200-person org.
Founded Eagle Eye Design Group.
(iii) Formation & Practice
Education & experience.
The institutions that shaped the work, and the organizations where it was put to use.
Foundation
College for Creative Studies
Discipline
University of Michigan
Practice
- Lyondell Basell
- Domino’s
- Ford
- jetBlue
- Chevron Phillips Chemical
- Stellantis
- Clear Channel Outdoor
- MGM Resorts International
- Harris County Toll Road Authority
- UTMB Health
- FORVIA
Values
(iv) PrinciplesClarity over volume
Less, said with intention, outperforms more.
Pattern over preference
What the system shows you matters more than what you wish it would.
Warmth over polish
Sophistication that still feels human.
Build to last
Decisions that age well, not trends that don't.