Case Studies — (01) Outcomes
(i) On Measurement
A case study is only as honest as the thing it measures. These are organized around the result that mattered to the business — whatever was true on the other side of the work.
Names withheld where appropriate. Patterns intact.
01 / Global media network
Challenge
Eight studios producing campaigns from a brand system nobody fully understood.
Approach
Audited the system, restructured the documentation, and built a guided handoff template.
Outcome
Handoff time fell from 11 days to 4. Cross-studio re-work dropped by half.
02 / Fortune 100 retailer
Challenge
A 200-person creative org with no shared policy or playbook for generative AI.
Approach
Built the enablement playbook, ran four cohort trainings, and shipped a pilot program with measurable KPIs.
Outcome
92% participation, 4.7/5 confidence score, and a repeatable model now used across the org.
03 / Series C platform
Challenge
Founder voice and investor narrative had drifted apart over two years of growth.
Approach
Voice and message architecture, narrative reset, and weekly coaching through the raise.
Outcome
Round closed oversubscribed. Voice system still in use 18 months later.