One week, many rooms
The week isn’t a single stage. It moves through plants, labs, studios, and offices — so the identity had to travel rather than sit in one place.
Eagle Eye Work — (01) Case Study
Houston Energy & Climate Week 2026
Brand and communications for a week that convenes an entire industry — an evolution of an existing identity into a system that could carry six days of programming, dozens of voices, and one idea: the power of &.
Scope
Brand evolution, campaign, communications
Dates
September 13–18, 2026
Role
Alexis D. Miasel — Eagle Eye Design Group
(i) The engagement
Houston Energy & Climate Week already had a name, an audience, and a reputation. What it needed was a way to hold all of it together — a visual and verbal system steady enough to run across a week of programming without flattening the range of what happens inside it.
Eagle Eye handles communications and brand for the week. The work was an evolution, not a reinvention: keep what people already recognize, and give it the structure to scale.
What we saw
An ampersand, doing real work
The & in the name wasn’t decoration. Energy and climate. Operators and innovators. It became the organizing idea for both the design and the language.
Local, not parochial
Houston’s specificity is the draw. The system needed a way to speak from the city without shrinking to it — The 713, and Beyond the 713.
(iii) Dawn · Twilight · Night
A single system, set at three times of day.
01
Dawn
The open, practical register — announcements, schedules, wayfinding. Light, legible, low drama.
02
Twilight
The transitional register — features, interviews, and the moments where two worlds meet.
03
Night
The headline register — the deep field with electric green. Used sparingly, and always for the biggest statements.
(iv) Social storytelling
The week, told one voice at a time.
Rather than promoting a programme, the campaign published people. Each graphic pairs one sentence from a conversation with a quiet second line — the same layout, the same typography, a different point of view every time.
Katie Mehnert — Co-Founder
That’s the power of &.
Katie O’Shea — Chair, HECW 2026
You’re inside the plants, labs, and art.
Monica Krishnan — Interview feature
Working independently taught me how to bring those two things together.
A working note — the restraint is the point. One quote, one line, one week’s worth of dates. Nothing else competes.
(iv) Campaign graphics
The week, announced.
Three square posts carry the campaign’s loudest moments — the dates, the city, the standing invitation. Each one shifts register: the dark field for weight, the twilight photograph for warmth, the light ground for clarity. Same type, same &, three altitudes.
01 — The dark field
The headline register. The ampersand as a light source — energy and climate, radiating outward.
02 — The twilight photograph
The transitional register. The city as backdrop, the week as a standing invitation.
03 — The light ground
The open register. Houston’s history as a launchpad, carried into the energy transition.
(v) Motion
The same system, in motion.
Social animations carry the identity where static graphics cannot — the dates, the partners, and the week itself, set in the same type and colour so every post is unmistakably the campaign.
Announcement — Houston Energy & Climate Week 2026
The dates announcement — the identity in motion, set to the week’s type and colour.
Partner — Houston Business Hub
A partner spot built on the same grid, so the week reads as one voice across accounts.
Partner — Justworks
Sponsor storytelling that keeps the campaign’s restraint rather than borrowing a house style.
(v) Rhythm
Communications run on a steady cadence rather than a burst: The & Brief for regular updates, interview features for depth, and campaign graphics for the moments that travel furthest on social.
The 713 covers what is happening in the city. Beyond the 713 connects it outward. Same system, two altitudes.
A closing thought